105指考英文考科-34
<篇章結構>[題組:第31題到第35題]To new business owners, the most recognized advantage of a franchise is perhaps the well-established brand name of the franchisor such as that of McDonald’s. ______
(A) Whether a franchise is profitable or not depends largely on the nature of the business. (B) Research has shown that customers tend to choose a brand they recognize over one they don’t. (C) A franchise comes with a built-in business formula including products, services, and even employee uniforms. (D) Moreover, the franchisee is given no right to renew or extend the franchise after the term of the contract. (E) The most famous example was Isaac Singer, who created franchises to distribute his sewing machines to larger areas. (F) A franchise is a license issued by a large, usually well-known, company to an individual or a small business owner.
